Internal and external communications
'Communications' – the science and practice of transmitting information.
Whether you are trying to spread some information within your organisation (perhaps about a new policy or procedure, or as part of a training programme) or to an external audience (perhaps in a press release or brochure, or for a lobbying/awareness-raising campaign), then once given a brief we provide consultancy which may be able to help you to get the message clear, simple and right first time.
Much time can be wasted by poor communications.
Good communications should contain no more, and no less, than the exact information which needs to be transmitted, in a form and language designed with the needs of the recipient in mind.
If a communication says too much, or too little, or is confusing, or clouded with jargon, then the receiver, and possibly the sender as well, will have to spend more time than necessary to obtain the exact information which should have been there in the first place.